On-Demand Video · SAP + Pricefx

Winning in the Era of Intelligent Pricing

How AI-Powered Strategies Drive Margin, Growth, and Competitive Advantage

A 10-minute conversation between Ronak Sheth, CEO of Pricefx, and Karl Fahrbach, Chief Partner Officer at SAP, on how enterprises move beyond spreadsheets and manual approvals toward AI-powered pricing intelligence.

  • ✓ Why pricing is now a boardroom-level growth and margin lever, not a back-office task.
  • ✓ How AI-powered pricing stays governed, explainable, and embedded in real workflows.
  • ✓ How SAP and Pricefx help pricing intelligence travel across CRM, SAP, approvals, and quote-to-invoice.

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Watch the conversation

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About the conversation

What if every major deal your team priced had to stand up in the next board meeting?

In today's market, pricing is no longer a back-office task. It is a direct lever for margin, growth, and risk. One poorly priced deal can erode profitability. One well-priced deal can unlock meaningful growth.

Move beyond

Spreadsheets, static price lists, and manual approvals

→

Toward

AI-powered pricing that is governed, explainable, and embedded

Move beyond

Reactive pricing and manual exceptions

→

Toward

Proactive strategy and governed execution

Move beyond

Intelligence stuck off in a dashboard on the side

→

Toward

Decisions that travel with the deal, quote to invoice

In this 10-minute conversation, Ronak Sheth and Karl Fahrbach explore how SAP and Pricefx help pricing intelligence travel across CRM, SAP, approvals, and quote-to-invoice workflows, giving enterprise leaders a clearer path to make every deal faster, smarter, and board-ready.

SAP + Pricefx Board-ready deals Margin, growth, risk Data, context, governance

What you'll take away

Three ideas that change how you price

The shift from spreadsheets and human heroics to scalable, trusted pricing execution, in three takeaways.

1

Pricing is a boardroom lever

Every meaningful deal affects profitability, risk, and revenue performance, so pricing can no longer be treated as a back-office administrative task.

2

AI must be governed and explainable

Enterprises need pricing intelligence that supports faster decisions while maintaining clear guardrails, auditability, and confidence in the logic behind each price.

3

SAP + Pricefx make deals board-ready

Connecting pricing intelligence across CRM, SAP, approvals, and revenue workflows moves organizations from spreadsheets and human heroics to scalable, trusted execution.

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Your speakers

Two leaders, one connected pricing vision

Ronak Sheth

Ronak Sheth

CEO, Pricefx

Leads Pricefx's mission to make every pricing decision governed, AI-powered, and embedded in the systems where revenue actually lives.

Karl Fahrbach

Karl Fahrbach

Chief Partner Officer, SAP

Brings SAP's perspective from 400,000+ customers on turning data into decisions with the Autonomous Enterprise.

Make every deal board-ready

Governed pricing, explainable AI, and connected workflows with SAP and Pricefx at enterprise scale.

Watch the video