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ANALYST REPORT

The Agent Imperative in B2B GTM

A new Forrester Trends report sponsored by Pricefx and SAP

Forrester Report Page

AI agents are rapidly reshaping how B2B teams market, sell, and build products. Forrester’s latest research shows momentum moving to agentic systems that reason, plan, use tools, and collaborate — with major implications for revenue teams, pricing, and commercial excellence.

Who should read this: CMOs, CROs, CPOs, Pricing, Revenue Operations, and Commercial Excellence teams
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