ANALYST REPORT

Magic Quadrant for B2B Pricing and Rebate Optimization Software

Access to the latest Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization Software.

 Complimentary reprint provided by Pricefx. 

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Why Download

  • Understand how Gartner evaluates vendors in the B2B pricing and rebate optimization software market.
  • See how different solution types are positioned to help manage volatility, protect margins, and scale pricing governance.
  • Use Gartner evaluation framework to refine your own pricing and rebate technology roadmap.
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Inside the Report

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Market overview & buyers: Explore the B2B pricing and rebate optimization software market and key buyer considerations
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Evaluation criteria: See how Gartner assesses vendors on Completeness of Vision and Ability to Execute.
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Quadrant placement: Review vendor positions across the four quadrants to understand the competitive landscape.

Who Should Read This Report:

  • Chief Revenue and Commercial Officers responsible for profitable growth and commercial strategy
  • Heads of Pricing / Commercial Excellence leading pricing strategy, governance, and margin improvement
  • Finance leaders focused on margin and revenue growth
  • IT and transformation leaders evaluating pricing and rebate platforms
  • Sales and Commercial Operations leaders responsible for quoting and deal quality
  • Pricing Operations and Deal Desk managers running day-to-day pricing decisions
  • Channel and Rebate Program owners managing partner incentives and rebate structures

Gartner, Magic Quadrant for B2B Pricing and Rebate Optimization Software, By Mark Lewis, Luke Tipping, 13 April 2026

Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Pricefx.

GARTNER is a trademark of Gartner, Inc. and/or its affiliates. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

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