EXCERPT

IDC MarketScape 2025–2026: Worldwide B2B Revenue and Profit Optimization Platforms

Pricefx named in Leaders category  

w
Frame 74

Why download

Insights from the IDC MarketScape explain how modern pricing platforms enable B2B companies to replace spreadsheets with explainable, scalable pricing execution. The report also details the evaluation criteria, core platform capabilities, and market trends IDC uses to assess pricing solutions.  
s

According to the IDC MarketScape, “For a company to confidently achieve its revenue, margin, or profit goals in 2026 and beyond, pricing must evolve from manual management or back‑office administration to proactive orchestration of data, analytics, and automation across channels.”

— IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026

IDC-Marketscape-1

What you’ll get in the excerpt

grow2
How B2B revenue and profit optimization platforms are evolving
Grow
Key trends shaping pricing today
Compass
Guidance for technology buyers
bullseye-bullseye
Where Pricefx fits in the landscape

Source: IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment, IDC #US52034524, December 2025 

Disclaimer: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.